Cam Newton and Under-Armour Make A Deal

Under-Armour must have a lot of faith in what Cam Newton can do for them, and their brand, after offering the Heisman winner $1 million to endorse their athletic training products—beating out Nike for his services.

While some are predicting that Newton could go be a Top 5 pick in the 2011 NFL Draft, it is much more likely that his name in the public arena already dwarfs whatever his actual draft position turns out to be.

As for Nike, they tried to get in on the Newton sweepstakes, but they obviously felt comfortable that they had enough in their coiffures to remain atop the sports apparel, and shoe mountain, if he didn't jump on board. Under-Armour, however, needed a name to push their brand forward and there isn't a hotter name out there right now than Cam Newton currently. The high degree of public interest in him will only trend higher between now and the NFL Draft (April 28-30) and that can only help Under-Armour.

Related articles

• Under Armour Looks for the Cam Newton Effect (UA, NKE) (247wallst.com)
• Cam Newton signs largest endorsement deal for rookie ever (thegrio.com)